Trent Excalibur Marketing Guidelines

Visual identity is created by the way that the Athletics Centre at Trent, as an organization, is represented visually – symbols (logo), colour and typography – in any and all materials we produce and distribute.

It is especially important to have a consistent approach to visual identity as a means of establishing brand recognition in the community. Branding is also important because, both the Athletics Centre and the Trent Excalibur identity is part of a family of University logos and brands. These guidelines will help clarify how our brands are to be used and how they can work together to support the mission and vision of Athletics & Recreation at Trent University.

Use of the Excalibur logo

The Trent Excalibur brand defines who we are together. It represents the spirit of sport and 1EX as a powerful, unifying force across campus. Trent University-approved student sport clubs can take advantage of the influential Excalibur brand by using it to represent your club or group.

In order to maintain the integrity and significance of the Excalibur brand, it is essential to follow these important guidelines:

The Trent Excalibur crest, 1Excalibur brandmark, and their elements must stand alone in their entirety and may NOT be incorporated into a logo design or altered in any way.
Student organizations are not permitted to use the Excalibur crest or branding and can create their own image. All unique student organization logos must be completely distinct from university and athletics logos and cannot be based in any way on existing trademarks.
All uses of the Trent Excalibur brand by student organizations require review and written approval by the Marketing & Communications Coordinator in the Athletics & Recreation Department.

If you have any questions or comments, please do not hesitate to contact us:

Angela O'Grady
Marketing & Communication Coordinator, Athletics
Trent University, Department of Athletics & Recreation

angelaogrady@trentu.ca

705-748-1011 x7114

Trent Excalibur Branding Resources

BRAND GUIDELINES DOCUMENT

Trent Excalibur Brand Guidelines Booklet

EXCALIBUR LOGO

To protect our trademark and our identity, it is critical that our masterbrand is used consistently and correctly. Here are some examples of what not to do with the Excalibur logo:

Do not outline the logo
Do not skew the logo (i.e. italicize)
Do not apply drop shadows or vignettes to the logo
Do not apply complex backgrounds to the logo
Do not fade the logo
Do not encapsulate shapes around the logo (i.e. put it in a circle)
Do not tilt the logo
Do not alter the colours of the logo

When possible, the logo should always appear as full colour. White outlines are required when it appears on dark background.

FILE FORMATS

PNG/JPG files are suitable for e-mail and website applications, as well as more informal documents. JPG files should never be printed at a large scale.

EPS files are required for most professional print jobs, particularly for outside designers and printers.

For large applications of the logo, or for alternative file formats, please consult with Angela O'Grady, Marketing & Communications Coordinator, by email at angelaogrady@trentu.ca

Excalibur Logo - Full Colour - PNG
Excalibur Logo - Full Colour - EPS

Excalibur Logo - Outlines White - PNG
Excalibur Logo - Outlines White - EPS

Excalibur Logo - Outlines Black - PNG
Excalibur Logo - Outlines Black - EPS

1EXCALIBUR BRANDMARK

Use of the 1Excalibur graphic should always be accompanied by the official Trent Excalibur logo and never shown with the 1EX graphic.

1EXCALIBUR - Full Colour Green - PNG
1EXCALIBUR - Full Colour Green - EPS

1EXCALIBUR - Full Colour White - PNG
1EXCALIBUR - Full Colour White - EPS

1EX ATHLETE BRANDMARK

Use of the 1EX graphic is used exclusively for Trent Excalibur varsity student-athletes. The 1EX graphic should never be used for fan communication or messages to the broader community.

The 1EX graphic should always be accompanied by the official Trent Excalibur logo.

1EX - Full Colour Green - PNG
1EX - Full Colour Green - EPS

1EX - Full Colour White - PNG
1EX - Full Colour White - EPS

BRAND ANTHEM

The Brand anthem is the heart of the Excalibur brand. The brand anthem graphic may only be used for promotional content as approved by the department of athletics & recreation at Trent University.

Please submit all designs for approval to Angela O'Grady, Marketing & Communications Coordinator, by email at angelaogrady@trentu.ca

Brand Anthem - PNG
Brand Anthem - EPS

Brand Anthem White - PNG
Brand Anthem White - EPS

TAGLINES

These taglines capture the spirit of Excalibur and define how the brand shows up across sport, campus, and community.

Defend the River.

EXcel. EXcite. EXceed.

APPROVED SOCIAL MEDIA HASHTAGS

Trent University has approved the following hashtags for use in social media posts.

Taglines may also be used as hashtags.

Use of any other hashtags is not approved by Trent University.

#Excalibur

#DefendTheRiver

#1Excalibur

#1EX

LETTERHEAD

All important official documents and postings should be written on the current Athletics Centre letterhead. All outdated templates are not to be used. Use of the letterhead must be approved.

Please contact Angela O'Grady, Marketing & Communications Coordinator, by email at angelaogrady@trentu.ca for Excalibur Letterhead.